Activity 1&2: Research

1) General Corporate Identity





2) City Identity







3) Mood Boards

Here is a mood board of the Honolulu landscape and culture...

Here is a mood board of different Honolulu maps...

Here is a mood board of existing typography that shows the style and tone that Hawaii/Honolulu usually has...

Here are some more snap shots of the city, the people and the architecture to get a feel for the entire city...

Here is a mood board of the potential colours to use in my branding (most have been taken from the images above) Having looked at a lot of existing city branding I have seen that the most successful ones use multiple colours to differentiate parts of the city.